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Home Ekta News Love, Sex Aur Dhoka will be a hit

Love, Sex Aur Dhoka will be a hit

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Dibakar Banerjee’s Lucky Oye! may not have done well at the box office, probably because the film came out the week of the Mumbai attacks.It was critically acclaimed, however. Says Dibakar, “That was the time when we all stood united against terror, so I don’t care about whether my film worked or not. But I felt bad for the producer’s losses. I always make small-budget films and my producers don’t normally lose money. If they make a profit, then good for us.” Dibakar is now onto his next movie, Love,Sex Aur Dhoka. So, how did the director think up such a bold title? “When you make a film like this, you better have an attitude of Jo hoga, dekha jayega. If you dared to make this film, you should face the upcoming obstacles too,” feels Dibakar.He said his film was the sort where “you get to see some sex, some violence, but along with that, you also get entertained with comedy that will make you fall from your chair.” Asked if he thought the Censor would have a problem with that, he said: “ I am sure you must be knowing many people who attempt sex... everyone does it, yaar, it’s a part of life, so why should the Censor have a problem? I don’t understand.” Dibakar’s Khosla Ka Ghosla had just one gaali, over which the censor put a bleep. “They didn’t cut it because it’s a common word in North India. So, the Censor Board has been quite intelligent in that respect,” says Dibakar.Asked about the plot of his film, he said, “The film is about how people misuse sex to earn money. The inspiration to make LSD came from the growing MMS scandals in India. Also, if you remember, a few politicians have been caught with their pants down. Such issues inspired me to make the film. When I told the story to Ekta Kapoor, she just wanted to make the film at any cost.” He adds, “I think such scandals are being read just as a headline today, something we forget in a week`s time. Have we ever wondered that there could actually be stories behind each of the headlines? This is what I am trying to convey through Love Sex Aur Dhokha where a hidden camera plays a character by itself.” Meanwhile the title track of the movie has been creating waves all around. The video which is eccentrically choreographed is grabbing eye balls for its unconventional tune and ‘shocking’ lyrics.Well, it sure seems like we are in for something we have not experienced before.The film releases on March 12.


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ekta > innovative ways always always lead oneself to success , here's one .
written by parin (vi _ jay = jeet) sanghavi, March 20, 2010
innovative way = promote two newly released film in one talk show .
films to be promoted [1] LSD [2] Shapit
1 who promote each film [1] ekta kapoor assuming yourself music director sneha khanvalkar > soul finder
[2] aditya narayan assuming himself BB3 winner viddu mihir=amar upadhyay
veedu muslim lookalike of mr. jitendra_ji from pak i.e. lahore 3rd movie released simultaneously
today's world need promotion in way you make film...
promote LSD on MTV suitable show hosted by Shenaz Treasurywala assuming herself ekta_kapoor ! kapoor_ekta !!

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SITA HAS NEVER been a particularly interesting female icon, especially to a city-bred generation that grew up with the alternately coy and weepy Deepika Chhikalia who was Ramanand Sagar’s version. The Mahabharata and its women, the strong-minded Kunti, the feisty Draupadi, have always seemed far more arresting, more complicated. But the Mahabharata was not “the book kept at home” – that privilege was (and is) accorded, as Namita Gokhale points out, to the Ramayana. The Sita trope recurs throughout Indian popular culture, from the pregnant Leela Chitnis thrown out of the house by a suspicious Prithviraj Kapoor in Awara to the heroines of Ekta Kapoor serials today. The submissive, self-sacrificing Sita we owe to Tulsidas became the nationalised version. “But Sita has been multifarious all along,” says Malashri Lal. “We just haven’t paid attention.” So she and Gokhale set out to reexamine Sita’s place in the Ramayana – and in our lives.

In Search of Sita forces the damsel-in-distress to jostle for space with the child strong enough to lift up the Bow of Shiva with one hand even as she swabbed a floor with the other. It places the model wife against (or alongside) the independent single mother. There’s an earthy Sita and an ethereal one; the lovelorn girl and the articulate spouse. Like the Bhojpuri women who sing their lives through her, we can all now have a Sita of our choosing.


IN SEARCH OF SITA: REVISITING MYTHOLOGY
Ed. Namita Gokhale and Malashri Lal
Penguin / Yatra

270 pp; Rs 399