Indian TV Industry
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New technologies and a booming economy will help double revenues in India’s television industry by 2010, but regulatory barriers could impact growth in the world’s third-largest cable TV market, Reuters has reported quoting a new study “India remains the most significant and accessible cable and satellite opportunity in the Asia Pacific region, There is a lot of leverage for local and international investors as consolidation takes place.
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According to MPA, India was Asia's second largest pay TV market last year with revenue of about $3.6 billion, roughly the same as China. But the country is expected to grow to $10.5 billion by 2015 to join Japan as Asia's largest. The bul of revenue in India comes from subscriptions, although advertising sales is growing rapidly. New technologies are deployed in the industry,” said Vive Couto, MPA executive director. |
Indian television industry.. present and future..
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| The future is going to be exciting for sure for the Indian television industry, with the arrival of DTH and IPTV. The faster the technology changes, its repurcussions would be seen in the television industry in the form of content of the shows and programming patterns. All this calls for a greater political will to facilitate change and bring more well defined laws and guidelines. The first step in this regard would be a large bandwidth which would see more options like internet tv etc. |
Indian Consumer Electronics : Television Industry |
| The Indian Color Television market is quite small (less than 6mn units) in size, as compared to other countries such as China (30mn units) and the US market (22 mn units).
- The Blac and White television population in the country at 59mn television sets is still larger than the Color Television population of 30mn sets. However, this is fast changing with demand for Color Televisions registering double digit growth, while B& W TV sales are witnessing a degrowth.
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- 192 million urban and rural households have access to television, but only 42% of these own a TV set.
- Television commands a 72% share of the average 13 hours spent on traditional media by Indians.
- The number of homes with Cable and Satellite access has jumped from 29 million homes in 1999 to 40 million homes in 2002, a 31% annual growth during the last two years. |
- Television sales have grown at a Cagr of 25% over the last 5 years.
- The 14", 20" and 21" televisions are the most widely sold, accounting for about 90% of the market.
- Flat screen television is the fastest growing segment. Share of flat screens is expected to increase from the current 5% of Color TV sales currently to 10% by within 2 years.
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- Korean majors have been growing at a fast pace, giving stiff competition to existing domestic as well as global players.
The detailed report Consumer Electronics : Television Industry is available in Adobe PDF format. The Report provides comprehensive information on Indian Television Industry. |
Reality wave hits Indian television
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The times are a-changing and the buzzword today is reality shows. These shows are all about formats and television programme producers see a huge opportunity in India for them.
KBC and Indian Idol have made history in terms of people's participation and have been great revenue generators as well |
So what are formats and how do they wor wonders for broadcasters? With the unprecedented success of programmes like Kaun Banega Crorepati on Star Plus and Indian Idol on Sony, it has been proven that formats are a huge success in India.
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History of the Indian television industry |
| The history of the Indian television industry dates bac to 1982, the year when India hosted the Asian Games. There was a huge demand for color televisions all through the 80s.
In 1984-1985, the color television industry was growing at an astounding rate of 140.3%. However, in 1985-86, it fell to 68.6%, 15% in 1988-89 and finally in the year 1989-90 it touched a roc bottom level of 5%. In 1991-92, the Indian economy was going through a balance of payment crisis. As a result of this, for the first time in the history of Indian color television, one saw a deceleration in the sales of color televisions at -14.5%.
During this period, the prices of color televisions skyrocketed due to the high import duties imposed on color picture tubes. However, the period after the liberalisation of the Indian economy marked a new beginning for the color television industry.
The industry witnessed rapid growth during this period. The popularity of cable television, the price of 20 inch color television falling drastically, the entry of international brands, the increase in advertising expenditure and various sporting extravaganzas like the World Cup cricket in 1991 and football World cup in 1994 helped in increasing the sales of color televisions.
The sales of color televisions increased from 16.8% in 1992-93 to about 21.6% in 1993-94 to 27.9% in 1996-97 due to the cricket World Cup in 1996. In 1999-2000, the growth rate escalated to 32.5%...
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