Ekta Kapoor Queen of Television Industry, T.V. Serials, Balaji Telefilms

Meet the 'real' Ekta Kapoor

Saturday, 23 January 2010 08:16 administrator

By ‘real’, she means a chilled out girl who likes to go out and have a good time. “I’m young and I have fun. I’m also on Facebook and other such sites,” she says.

Far from being bothered by the typecasting she faces, Kapoor finds it “amusing”. “If I’m associated with a certain kind of cult programming, people assume I have the same mindset. I make television for India, which believes in certain norms. And yes, those norms are a part of me. But another part of me is a single girl living in Mumbai. Both co-exist,” says Ekta.

Her ‘single girl’ remark prompts a question on when, according to her, her relationship status will change to committed. In response, she bursts into laughter. “That’s something I also don’t know. Let’s just say ‘que sera, sera’... whatever will be, will be.”

One thing that she is certain of, however, is the response the upcoming flick LSD, which is being produced by her company, will get. “It’s a very trippy film. People will either love LSD or hate LSD.” It is to make similar “cutting edge content” that Ekta has set up Alt Entertainment, a company she defines as her “alter ego”.

The film, she says, carries a shock value. “Sex is no longer just for pleasure. Now, it is used to get popular, or to get back at a girl who said ‘no’ to you...that’s what is portrayed in the film,” says Ekta, who was recently felicitated with the ‘Most Outstanding Woman Entrepreneur’ award by the Indo-American Society.

But films aren’t the only thing on her mind. “You must realise the value of the small things in life. I enjoy changing my Facebook status as much as I like making a film.”

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Ekta Kapoor Awared Most Promising Entrepreneur of the Year 2009

Saturday, 23 January 2010 07:04 administrator

Well-known television producer Ekta Kapoor will be presented the ‘Most Promising Entrepreneur of the Year 2009’ by Governor S C Jamir on Saturday at the Golden Jubilee Celebrations of Indo-American Society.

The function would be held at the Darbar Hall of Raj Bhavan in south Mumbai. The Indo-American Society has during the last 50 years promoted Indo-US relations in diverse areas and has facilitated people to people contact through cultural and educational exchanges.

Keshub Mahindra, Chairman of the Board of Patrons of the Indo-American Society, V. Rangaraj, President of the Society, Paul Folmsbee Consul General of the United States of America in Mumbai, V. Shankar, President of South Indian Education Society, Nana Chudasama, Past President and other invitees will remain present on the occasion.

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Ekta Kapoor plans Indian 'Robin Hood' for ZEE TV

Saturday, 23 January 2010 07:02 administrator

Ekta Kapoor is working on a drama based on the infamous character of 'Robin Hood', which will be aired in a weekend slot on ZEE TV.

According to India-Forums, the success of 'Pavitra Rishta' has paved way for Ekta Kapoor to pen another novel idea for the popular channel.

The title of the show will be 'Keshav Pandit', who is the main character in the best selling novel written by the famous Hindi writer Ved Prakash Sharma. He received lot of accolades for creating the very convincing character of Keshav Pandit, who got very popular.

According to a source, "The search is on to find the actor to play the prized role of Indian Robinhood. Shabbir Ahluwalia who was last seen in Kayamath is one of the options that the production house has. But auditions are on, and the creative team plans to choose a fresh and a younger face. In case they are not able to zero in on a fresh face apt to play the role, Shabbir might be considered".

Editor: Lakhvinder Baddhan Source: India-Forums

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Pretty Julia Roberts as a model

Tuesday, 12 January 2010 07:07 administrator

She seduced the actor Richard Gere in the movie Pretty Woman. Now the actress Julia Roberts seducing women the world over as campaign model.

Julia Roberts, 42, has been announced as the new face of Lancôme.

"By his remarkable personality and career is Julia Roberts a symbolic woman of her time. Her exceptional talent, charisma and strong commitment fits perfectly with Lancôme's values. We are convinced that she will represent the brand in the most sublime way possible, "says Youcef Nabi, president of Lancôme International, to WWD.

There are yet no further information about what the relationship between Roberts and the French beauty brand comes to mean in practice, including how much the actress is paid, the length of her contract and specific tasks. It will only be revealed early next year.

Roberts is the latest in a series of Hollywood Celebes who has entered the beauty industry. Actress Demi Moore signed such a similar agreement with Helena Rubinstein earlier this year.

Juila as model

Ekta Kapoor’s new endeavor with of IPAN Hill and Knowlton as its Public Relations agency

Tuesday, 12 January 2010 06:14 administrator

Telefilms Ltd. owned by the soap queen of Indian television Ekta Kapoor which is one of India’s leading media and entertainment conglomerates, has announced the appointment of IPAN Hill and Knowlton as its Public Relations agency.

Ekta Kapoor, Joint Managing Director, Balaji Telefilms Ltd., said, “We are pleased to have IPAN Hill and Knowlton as our Public Relations partner because of their extensive understanding of the Corporate and Strategic requirements for various businesses under the Balaji Telefilms umbrella. The Agency’s experience in the entertainment sector is in perfect synergy with our communication objectives and will help us in achieving greater heights.”

“We are delighted to have been chosen as the Public Relations agency for Balaji Telefilms Ltd. This initiative is going to be very exciting for us as we would be deeply involved in the communications positioning of various business verticals at Balaji Telefilms,” said Radhika Shapoorjee, President and IPAN Hill and Knowlton.

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