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Ekta Kapoor Queen of Television Industry, T.V. Serials, Balaji Telefilms

Prachi Desai of OUATIM is Goa tourism brand ambassador!!

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Prachi Desai, the sweet, young actress of bollywood who rocked in Ekta Kapoor’s flick ‘Once Upon A Time In Mumbaai’, has been roped in to become the brand ambassador for Goa tourism. 

The tourism department has decided to shift focus from a holiday destination for families to affluent youth of the country and for that it needed a young face like Prachi Desai to represent it on television, print and other forms of media. 

The months of August and September will see a documentary featuring Prachi Desai gushing about the beautiful locations of Goa and talking about other positive aspects of the state. 


On 15th August, our independence day, a contest by the name of ‘Love Aaj, Kal Go Goa Contest’ will be telecast with the global premiere of Saif Ali Khan’s hit flick ‘Love Aaj Kal’ on television. 

The contestants will have to answer three simple questions and the winners will get a holiday package to Goa with airfare. The tourism department decided to shift its focus to youth after it found out in a survey that half of the country population was below twenty- five years of age and they would love to go to Goa, if given an opportunity.

Prachi Desai was thought to be suitable for the job due to her non-starry airs and reasonable remuneration.

In any case, the endorsement deal with Goa tourism is a big step forward for the young actress who is only two films old in bollywood.

Earlier, Prachi Desai was the leading lady of Ekta Kapoor’s tele serial ‘Kasamh Se’, which was also very popular with the audiences. 

Later, she joined bollywood with ‘Rock On’ opposite Farhan Akhtar.

The movie was hit and her role was critically appreciated. Then came ‘Once Upon a time in Mumbaai’, which helped her in firming up her hold in bollywood.

 

 

Once Upon A Time In Mumbaai set for sequel

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In its third week, Ekta Kapoor’s Once Upon A Time In Mumbaai is shake stable at the box office and speculations are widespread about a sequel. Quiz Emraan Hashmi on this and he says, “I’m game but we have to break a excellent concept first, followed by months of pre-production. It’s too early to publicize anything yet.”

Will Part 2 be titled Once Upon A Time In Dubai and be Dawood Ibrahim’s story? “It will be Shoaib Khan’s story,” he retorts, pointing out that Shoaib starts out as a somewhat vulnerable young man who idolises Sultan Mirza, finds his place in the power game, basks in his newfound success and finally guns down his mentor. “The sequel will obtain off from that point. We have still to fix on the era but it would most likely be set in the post 1980s.”

 

Not Dawood
Hashmi argues that still in Once Upon A Time In Mumbaai, in spite of the parallels drawn, Shoaib’s character was not modeled on Dawood alone. “The look was broad and the muses plenty. And finally, it was pure fiction,” he says, insisting he’s not got any calls from D company, before or after the release, as the buzz goes.

Meanwhile, the star is gearing up for two more sequels. Murder 2 should obtain off by the end of the year. “We have our idea, it’s smashing stuff,” Hashmi exults. “The characters and their stories will be dissimilar but, I assure, Part 2 will be an yet bigger hit than Murder.” Raaz 3 should also begin post April 2011.

“We’re toying with the plan of making it in 3D, to take it a notch higher in the horror genre,” Hashmi informs, adding that he will also be a part of Jannat 2 once Kunal Deshmukh has locked the script. “Jannat was a landmark film for me and though Arjun died, his son lives on. Besides, cricket is still a religion in India and its controversies have only gotten bigger in the last two years. Jannat 2 is a viable project.”

Before that, however, Hashmi has one more film, Crook—It’s Good To Be Bad, coming up. On the issue of racism, it is about an India boy who goes to Australia chasing after a mirage, only to be torn between the law and standing up for his countrymen.

“After my post-graduation, I required to go to the US to study special effects. But then I got into movies, first as an helper director and then an actor, and life changed,” he reminisces. “May be Raaz 3 will give me a chance to study SFX, sitting in India.”

 

Twilight Series in Hindi –Ekta Kapoor to initiate the permission shortly!

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The super producer of Indian Television industry, Ekta Kapoor, has certainly hit upon a great idea, to start on the Twilight series, in Hindi.

The actors for the Hindi story have been approximately been finalize, with some very well recognized faces of the Indian Television industry touted to play the crucial roles.

seemingly, the role of the male lead, that is the role portrayed by Robert Pattinson in the unique Hollywood version, will be timidly be portrayed by Vivan Bhatena, whereas the female lead played by Kristen Strewart will be played by Vivian D’Sena.

The second male lead, played by Taylor Lautner, is to be played by Hanif Hilal, a TV actor who participated in a few dance reality shows previous.

Ekta Kapoor, who is considered the honcho of Indian television industry, is about to bring about a huge change in the wake of this challenging job of making a cult film in Hindi.

However, it remains to be seen whether the Hindi version turns out to be as thrilling and admired as the unique Hollywood supremely popular vampire series!

 

Ekta Kapoor’s new strategy for the netizens

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Ekta Kapoor never stops her innovative mind to create something new with entertainment. Having won the status of the most coveted producer ever in the history of Television world, she is now planning to add a new dimension to her career.

She is planning to go online to entertain the young audiences of the cyber world who spend most of their time on the digital space than on television.

Calling it Balaji Telefilms's new media strategy, Ekta Kapoor, the joint managing director, is all set to launch a fiction show online under her ALTentertainment to fulfill her long time desire.

Ekta is very optimistic about the show to go well with the youth. The name of her exclusive show is Bol Niti Bol which rallies around the story of a young girl, Niti, showing what new has happened in her life, who has she met recently, the boy she likes, her crushes, how she handles people who woo her - and everything that happens in her daily life.

The character of Niti will win the hearts of young audience and so is the concept of show as well.

 

 

Prachi Started career with Ekta Kapoor's Telly soap 'Kasam Se'.

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You started your career with Ekta Kapoor's Telly soap 'Kasam Se'. Now OUATIM is also being produced by Ekta Kapoor. Was it like homecoming for you?
Everybody thinks that it must be like coming back home and reconnecting. Yes, that feeling was definitely there. But, at the same time, it was absolutely different experience because that team and this team are totally different. The film department is completely different from the TV department. This team (film) was alien to me. But doing this film had been one of my favourite experiences just like ROCK ON.

Your first film ROCK ON was in 2008, LIFE PARTNER released in 2009 and now OUATIM is releasing in 2010. Are you going the Aamir Khan way of doing one film in a year?
Oh my God! You can't put me in the same line, even subjectively in a sentence. ROCK ON was the best way in which I could have been launched. But after that it had to be something which I had not done before. Hence, I opted for LIFE PARTNER, which was a comedy. Now, it's OUATIM, which is based in the 70s. In between, I did not want to rush and be around because I was offered a lot of films. I did not feel it was the right thing to do. The best way was to take it slow and easy. One film decides your fate so easily. I was scared of making mistakes. That's why I took it slow. Now, that I am a part of it since the past two years, I know what I am doing. I am a lot more comfortable. I have understood the film world much better. I can take my decisions easily. Also, JOKER will be releasing before the end of the year. So, it won't be one film at a time (laughs). People shouldn't be watching me too much also.

 

 


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Newsflash

Director Milan Luthria and producer Ekta Kapoor of ‘Once Upon a Time in Bombay’ are looking for a modern-day replica of yesteryears’ dancing queen – Helen, to dance on a sizzling cabaret number in their movie!

Yesteryears’ danseur Helen, who was known for her stunning onscreen presence and exotic dancing skills is a sort of inspiration for Luthria and Kapoor.

While talking to a news daily on their search for today’s Helen, Luthria said, "Since our film is set during the late 1960s and 1970s, I wanted to bring in the feel, flavour and mood of the era through a cabaret. At first, we thought of an item song with a celebrated guest actress. But that would break the flow and rhythm of the narration. Now, we want a completely new face, Helen of the new millennium. The girl should possess the poise, grace and rhythm of Helen in the 60s."

Talking about the music of ‘Once Upon a Time in Bombay’ music director Pritam Chakraborty said, "That`s precisely the brief given to me. To recreate - I won`t call it a remix - one of RD Burman-Asha Bhosle`s most beloved cabaret songs. It would be a mix of the original rhythm with fresh paces like `…and we twist` in Love Aaj Kal."